Gregor Connections LLC

The Question Why—Determining Your Purpose

Shanna D. Gregor

I can follow directions, but it helps me a lot to know why I am doing what I’ve been asked to do. When it comes to writing, it is very important to know the purpose of your writing. I like to tell stories. As a writer, if you can’t answer why your reader should care about what you’re saying, chances are you don’t know your purpose for writing.

In many cases, you may be told what your purpose should be—especially if you are a freelance or ghostwriter. Sometimes as writers, we can get the wrong idea about our writing purposes. We can choose to summarize when the reader needs us to analyze. We can express an emotional state about challenges instead of offering solutions. It’s really all about what you want to accomplish through your writing.

As you begin to think about your writing, ask yourself first, “Why am I communicating with my readers?” The “why” will help you solidify your purpose.

Here are some of the purposes for writing—just to jog your memory:

  • to inform
  • to evaluate
  • to persuade
  • to recommendThe Question Why—Determining Your Purpose
  • to entertain
  • to request
  • to call readers to action
  • to propose
  • to change attitudes
  • to provoke thought
  • to analyze
  • to express feelings
  • to argue
  • to summarize

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Gregor Connections LLC